Why do light-skinned women dominate the pop charts?

It seems every conversation about colourism in pop music must come back to Beyoncé. So it was when Mathew Knowles, record exec, former Destiny’s Child manager and Beyoncé’s father, appeared on SiriusXM radio to discuss research by Texas Southern University, where he is a visiting professor. Their study found that over a 15-year period it was lighter-skinned black women – the likes of Alicia Keys, Rihanna, Nicki Minaj, Mariah Carey and, of course, Beyoncé – who dominated Top 40 airplay. When asked how different Beyoncé’s career would have been had she been darker-skinned, Knowles was unequivocal: “I think it would’ve affected her success.”