Gillette faces backlash and boycott over ‘#MeToo advert’

The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”.

The company says it wants men to hold each other “accountable”. 

Some have praised the message of the advert, which aims to update the company’s 30-year-old tagline, but others say Gillette is “dead” to them.