“The new Mac Pro emphasizes that the Mac is still an essential product for Apple, and they can still innovate at the highest levels. It also helps fulfill a key goal of Apple Co-Founder, Steve Jobs. A day after Jobs came back to Apple in 1997, I met with him to try and get a sense of how he was going to help turn Apple around. I asked him directly what his top priority would be.”
“35 years ago, Macintosh said hello. It changed the way we think about computers and went on to change the world. We love the Mac, and today we’re proud that more people than ever are using it to follow their passions and create the future …”
Apple first teased the machine two days earlier in a Super Bowl commercial, 1984. Directed by Ridley Scott, it was aired exactly once on national television – which was enough. It was so dramatic that TV news channels featured it, giving it millions of dollars of free airtime.